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How a single-fighter designer convinces big clients
So, now you’re a designer working for big clients. Ok, cool. And you’re the only designer on the team. Uhm, ok.
It was summer last year when I first joined my team. I got hired by a New York-based digital agency, a subsidiary of the considered world's largest advertising company, as of 2019. Considering its name, the company has numerous huge clients under the hood. The directors who interviewed me said I would work specifically for a global leading automaker company. Yep, exciting.
When my team told me I would lead the UX design for the US market of the automaker company, it was like throwing a sequoia tree on my shoulder. I supposed everyone was an expert in their fields, so that’s also applied to my case. However, looking at myself, sure I had 4 years of design experience, but I just graduated from grad school and was only in my mid-20s. I felt so threatened. It was a huge responsibility.
Being the only designer on the team was a common practice in agency life. But, I didn’t want to just get the work done and please the clients. I wanted to be impactful to society. There are plenty of things I’ve learned from being a single-fighter designer to impact conversations to educate the clients about user experience.
