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How AI will unlock a new dimension of marketing creativity
When you think about AI, what springs to mind?
You’re not alone if you instantly get an image of some dystopian, sci-fi reality where it’s people vs. machines. From The Terminator to The Matrix and endless pixel points in between, we have an idea of what happens when robots get smarter/stronger/faster than us humans.
And it’s not just movies that warp our perspective. Many of my clients are Fortune 500 companies, and I notice that management leaders often fear new technology. After all, tech disrupts the status quo, and that can appear to slow progress.
I get why that can be intimidating, and as a forward-obsessed entrepreneur, I’m here to change that perception.
We all know how everybody’s so damn busy these days. But what if I told you that AI could help you win faster? That it could save you time by helping you make better decisions faster, accelerating your productivity and creativity?
Software ate the world — now AI is eating software
Back in 2011, “internet evangelist” and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz, Marc Andreessen, famously said, “software is eating the world.”
And now AI is eating software. There are some exciting things afoot with machine learning. It’s not just a way to process data information.
Of course, you already use AI in everyday life. If you Google anything, boss around Alexa or Siri, open your phone with face ID, check out your social media feeds, use email, have one or more smart appliances in your home, use GPS, get banking alerts, or enjoy Netflix and chilling… well, the machine is already helping you #GetShitDone.
With that in mind, it’s time to consider AI not as competition but as a complement — a partner and co-creative tool that can help eliminate creative blocks so you can ship products faster. The interplay between people and machines is a brilliant space to play in.
