How Apple’s iCloud shaped user behavior

Frictionless UX and psychology of cloud storage.

Source: https://chappatte.com/en/images/steve-jobs-announces-icloud

Imagine losing your iPhone while you’re out and about, normally you would be able to access your data from another iPhone if you have your data backed up onto iCloud. But what if you didn't?

Constantly running out of device storage? Why not pay a cheap monthly subscription to get more cloud…