Member-only story
How Blinkist increases trial opt-in with push notifications
Answer: three BIG discounts in week one.
Get these a week early at growthdives.com ✨
Over 85–95% of users don’t opt in the first time they see your paywall. It’s huge but it’s normal.
The average trial opt in across all products is 3.8% according to RevenueCat. For me, that feels low. A great trial start rate is 10%, a fantastic rate would be 15%. Depending on the quality of your traffic.
Of the people who do start a trial ~94% will opt-in on day 1. Then a further ~5% in the next 6 days. The remaining ~1% will come in in weeks 2 and 3.
So time is ticking: your users need to opt into a trial to try your full product offering ASAP. If you don’t — they are likely to churn.
In my experience retention of freemium users can be as low as half of that of premium users. Lower retention and engagement metrics generally precede churn — the less people are using the product the more likely they are to quit.
