How does a £20+ million D2C coffee brand convert email subscribers?

Let’s break down the 6 emails in their welcome flow.

Daphne Tideman
UX Collective
Published in
9 min readMar 26, 2024

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Welcome flow of Grind Coffee overview
Welcome flow of Grind Coffee overview

Grind has been steadily growing in popularity in the United Kingdom. If you’ve braved the crowded underground in London, you may have spotted some of their baby pink ads as you try to block out the screech of the Central line.

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Startup Coach | Love to help eco-friendly startups and growth hackers grow | Author of Growing Happy Clients