What Does a Perfect-Score Landing Page Look Like?

Creating a highly usable landing page that Google dotes.

Google PageSpeed Insights scores achieved by hand-tuning a landing page. Scroll down to read the guide and download the template.

According to web usability research in 2019, only 15% of websites operate at acceptable page loading speed. The Internet, given its birth some 50 years ago lacks no literature on how usable webpages should be as the level of sophistication of both its readers and the technology progressed.

• Google cites 2 seconds as the benchmark for e-commerce websites to load and the ideal to be sub-second.
• Slow websites impact conversion. For every 100-millisecond delay in website loading time, you lose 7% sales.
• Non- mobile-friendly websites suffers poor visibility online. Google’s search engine will make mobile-first indexing the default from 2020 onwards.
• Poorly designed websites lose new visitors and brand equity. 80% of people say they are more likely to revisit or share a website if it is easy to use.

There are many online tools that can be used to measure a website’s usability. Google’s PageSpeed Insights and the Lighthouse project are popular ones that provide the yardstick for a web page’s usabilty — Performance, Accessibility, Best Practices, SEO.