Member-only story
How famous logos would look in the middle ages
Rebranding for the 13th century
The Middle Ages were a pretty tough time to live through, what with the Black Death, average life expectancy at around 33 years, the brutal conditions of serfdom, and (as far as my research can discover) absolutely zero access to Brand Strategy Consultants who could help your business develop a recognizable corporate identity with a dynamic, memorable logo. Truly a barbarous and unforgiving time to be alive (or to establish your brand image with a vibrant, market-tested design philosophy).
Fortunately, designer Ilya Stallone has set out to fix that—or, at least, to imagine a better world where the good people of the Middle Ages could appreciate the logos of some of our most famous modern brands. His project, “Medieval Branding,” reimagines instantly recognizable logos from brands like Microsoft, Lacoste, Starbucks, and Audi for a Medieval audience, and the results are absolutely delightful. You can find more of his work by following him on Instagram.
