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How I increased this travel app’s booking revenue by redesigning it — a UX case study
Giving the power of flexibility and efficiency back to travelers.
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Introduction 👋🏻
Like most people, I love travelling. The feeling of being foreign, all new again, is irreplaceable.
Last month, I decided to push myself creatively as a designer and write about my Passpod app redesign.
Giving more flexibility and efficiency to travellers for booking.
Passpod is a Digital Tourist Pass that provides seamless connectivity and offers on local attractions anywhere in the world. Released in 2017 available in Indonesia.
Redesigning the travel app
At Passpod, I found opportunities to redesign alongside with software developers and designers, and of course, write this article.
My Role: Head of Product & Design
Task: Research, design and collaborate on improving the existing app
Timeline: July 2018–Aug 2018
Let’s Begin!
I tap on a UX evaluation known as LEMERS to evaluate Passpod app between Klook (also a travel…