Member-only story

How I increased this travel app’s booking revenue by redesigning it — a UX case study

Giving the power of flexibility and efficiency back to travelers.

Felix Lee
UX Collective
7 min readMay 14, 2019
Designed with ❤️by Felix Lee

Introduction 👋🏻

Like most people, I love travelling. The feeling of being foreign, all new again, is irreplaceable.

Last month, I decided to push myself creatively as a designer and write about my Passpod app redesign.

Giving more flexibility and efficiency to travellers for booking.

Passpod is a Digital Tourist Pass that provides seamless connectivity and offers on local attractions anywhere in the world. Released in 2017 available in Indonesia.

Redesigning the travel app

At Passpod, I found opportunities to redesign alongside with software developers and designers, and of course, write this article.

My Role: Head of Product & Design
Task: Research, design and collaborate on improving the existing app
Timeline: July 2018–Aug 2018

Let’s Begin!

I tap on a UX evaluation known as LEMERS to evaluate Passpod app between Klook (also a travel…

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Felix Lee

Co-Founder and, CEO @ ADPList | Democratizing Mentorship for all.

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