How much would users pay for your service?

18 questions to discover an adequate price.

Nataly Sturza
UX Collective
Published in
7 min readDec 10, 2019

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There’s a chance that users are ready to pay more than you expected. Such wonderful news might come up if you ask questions — detailed enough to dive deep into the customer experience.

My team makes qualitative UX research for various services, mostly financial ones. We will use fintech…

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