How personal should personalization be?

At what point does AI-powered personalization become creepy?

Who is spying on my cat? Photo by Ánh Đặng: https://www.pexels.com/photo/orange-cat-sitting-by-the-window-16398478/

“Hey Daley! Don’t forget your cart!”

Is this email creepy or helpful? Because I know that the site in question has some of my basic information, including my name, I don’t find it too strange. Why shouldn’t they remind me that I have a cart filled with goodies waiting at…