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How to adapt your UX for China
Got a digital product and looking to launch in China? Read on.
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Having started MING Labs in China in 2011, we have seen a big development from the old-internet world of overladen landing pages, to digital products of world-class defining design today. In parallel, we have seen the move from clunky desktop applications with small user bases, to the mobile-first B2C revolution to the rise of the super apps that are the new all-encompassing ecosystems in the market.
Throughout those major shifts in digital products and behaviors, some preferences have remained constant that differ from those in Western markets. Understanding what is actually different, and what is just a different stage of development, is an important factor when launching your product in the market. From key differences in UX requirements, to the preference for larger ecosystems and a different understanding of value, China is unique in many aspects (as are other markets, to be sure).
Over the years, we have helped many startups and MNCs to launch their products, built and validated in their home markets, into the Chinese market.
We have thereby seen many of those differences in action and came to certain conclusions on what a good approach of scaling into China should be.