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How to build a UX portfolio

Tom Scott
UX Collective
Published in
14 min readApr 10, 2019

As a UX recruiter, my role involves not just identifying and developing tech talent, but also following the industry closely; going to events, workshops, creating communities and attending conferences to make sure I’m in a strong position to connect the dots and successfully match companies with perfect-fit employees.

In 2018 I travelled to 19 countries, in most of them I had conversations with UX Designers at all levels to put together a clear picture of the industry as it stands and what the expectations are for all levels of UX designer, from absolute beginners to senior UXers and UX directors.

One big aspect of my role is making sure that the candidates I work with are amazing at showcasing their skills, experience, and past achievements. One thing I get asked over and over again is, “Where should I begin with creating my portfolio? What’s the standard? How can I make it better?”

I’m going to share the advice that I frequently give out to candidates I work with, be it a beginner, mid-level or senior UX designer. I’ll be explaining why your portfolio is so important, what to include, where to host it, how much to include, and answering lots of other common questions.

Is a UX design portfolio really necessary?

Let’s put it this way; in an industry where education and previous experience is not strictly a prerequisite to landing your dream role, a UX design portfolio is arguably even more important than your CV. It acts as a meet and greet before the hiring manager actually gets to meet you.

Times have changed, and the number of UX vacancies is increasing year on year, but with that, there are more UX designers in the market. So, you need to differentiate yourself somehow, and for that, you can’t just rely on your CV.

Compared to 10 years ago, many companies know intricate characteristics they are looking for in a new hire, so it’s vital you show them you meet their needs. If you don’t I can assure you someone else will. It can mean the difference between instant rejection or getting called to come in for an interview.

As well as core UX roles, there are a number of hybrid roles which require more than just UX skills so this is the perfect opportunity to showcase that…

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Written by Tom Scott

Co-Founder @ Fearless. Building and scaling global design teams for companies like Miro, bp, Klarna, Zalando and Fantasy. 🚀

Responses (13)

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If you’ve mentored a junior UX practitioner, show examples of their work before you mentored them and their work currently. This is a great indication to your future employer that you c...

Smart, idk if I’ve ever seen someone do that, I like it.

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in most of them I had conversations with UX Designers at all levels to put together a clear picture of the industry

A very important way to connect, be open-minded and empathize with people who work in the same sector as you and understand differents ways of working.

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The single most important thing you can do to make sure your UX portfolio grabs attention, regardless of your level, is this: show process.

I love this. Showing process is something that can easily be overlooked, but it's the backbone of the entire portfolio. Working with someone who has a well thought out process vs. someone who doesn't is a huge deal, in my opinion.

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