How to conduct collaborative feature kickoffs

One does not simply design without team alignment and clarity.

Andrew Quan
UX Collective
Published in
9 min readSep 27, 2020

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An image of a happy feature kickoff team : product designer, engineer, customer success manager, among others!
Design vector created by stories — www.freepik.com

When designing new products, many organisations rely on requirements gathering exercises that often place the onus on a product designer/business analyst/product owner to specify a checklist of features that the technical team needs to build against.

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VP of Product | B2B Product Growth | Ex-PayPal Ex-Tier | Author @ Product Post