How to craft an effective landing page? — a UX case study
Published in
8 min readSep 13, 2018
A landing page is a webpage that prompts the visitors to take certain action. Whether the business wants you to download its ebooks, sign up for its upcoming webinar, sign up for a trial, etc. The goal is to let the business sell or capture leads.
A landing page is different from a homepage in that a homepage usually shows business overview with a bunch of links…