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How to create buyer personas with people who don’t use your product yet
Segmenting over a weekend with data
If you are a marketer, designer, or researcher, there has probably been some stage in your career when you have been asked to quickly whip up some buyer personas. Personas are a staple in design, software, and services, and for good reason. They help create empathy for customers throughout the company and offer a fantastic starting place for new products or campaigns.
Upon looking into creating them you wonder; how on earth do I create personas of people who don’t yet but could use our product?
We could make assumptive personas with a snazzy template and a stock photo with a small description and a few assumptive metrics based on demographics or characteristics. Jane the mother, Jim the carpenter or Bob the builder. This is just a well-formatted assumption on who the potential user could be. How do we make buyer personas with data?
Here is the 5 step guide to quickly create real meaningful personas simply:
- Talk to recently acquired customers
- Write a survey using what you…
