How to create buyer personas with people who don’t use your product yet
Segmenting over a weekend with data
Published in
5 min readMar 3, 2021
If you are a marketer, designer, or researcher, there has probably been some stage in your career when you have been asked to quickly whip up some buyer personas. Personas are a staple in design, software, and services, and for good reason. They help create empathy for customers…