How to bring data into your design process

Design with data

We all know that it is always better to make our design decisions based on data. It is one of the most important approaches when designing digital products. To learn how the users use the product, what are their pain points, and what are the drop off points, to improve the product and the overall experience.

Why do we collect data?

There are several reasons why to base the design on data, mainly to be able to answer these questions:

1. Understanding usage: Which features are used less and which more? and by whom?
2. Friction points: Where are users getting stuck? Where do we have broken flows? What value is lost? What are the desired flows we want users to do?
3. Centralized feedback: What are end-users asking for? Sometimes it is clear when they ask “we need you to deliver this feature”, if so, what is the reason they are asking this feature and what is the need?
4. Being hypothesis-driven: What is the behavior we want to change?

How do we collect data?