Member-only story
How to share user insights in a purposeful way
The secret lies in the curation, and in the story it tells.
If there is one skill that I see successful, fast-growing startups doing over less successful ones, it is the relentless, continual sharing and dissemination of user insight across their organisation in a way that is meaningful and drives action.
Too often, insight gets relegated to a channel on Slack, or to wall-of-text style emails, sent intermittently with no reply, to the few that read them.
And to be fair, sometimes that can work, but the majority of the time, it is just a scattergun, spray, and pray approach, and the useful information gets lost in the ether.
So how can we share insight better?
Startups often have vast amounts of user data coming in from a plethora of sources — both qualitative and quantitative. We want that data and insight to have a meaningful and impactful effect on our teams and organisation. That insight, and the way we use it, is often critical to growth.
As Product leaders, it falls on us to ensure our teams, our designers and managers, and the developers and engineers building the end product, have access to all the relevant information that will allow them to most effectively solve the problems we have asked…