How to enter the mind of your customer: A two-step guide

Top Tip: Nobody cares about you (or your product)

Photo by Natasha Connell on Unsplash

Working with startups has made me realise something. All of them wear rose-coloured spectacles and think their product is ‘innovative’, ‘disruptive’ and ‘the future’.

That’s all well and good but to be successful, you need to separate yourself from the…