How to improve your digital product with Lean UX methodology

When designing a product, you often strive to achieve perfection by building a product with advanced features and offerings. As a result, you come up with a detailed concept, concoct a seemingly flawless internal strategy, seek approval from stakeholders, build an accurate prototype, conduct user testing, gather findings AND repeat the whole process until you’re 100% happy to launch.

Sounds like quite the plan, doesn’t it? Well, it is a plan — but one that can be quite obstructive and pretty expensive.

Namely, you might find that rather than perfection, you only end up wasting time and resources on a product that you’re not completely sure users will use. In other words, it’s a demanding process that doesn’t guarantee success.

Now, this is where agile development comes in. As the name suggests, agile development refers to development processes that are quick, sustainable, and flexible. The focus is on understanding where you are now, identifying where you might be going, and adapting to the turbulences of the ever-changing market. For this reason, more and more people are choosing agile methodologies when it comes to UX design.

One such methodology is lean UX design. But what exactly is it and how can you implement it in your design protocols? Take a look at this quick overview of lean UX design to learn more.

What Is Lean UX Design?

Lean UX is a technique that goes hand in hand with agile development methods. Invented as part of Toyota’s manufacturing model to speed up manufacturing, lean UX aims to eliminate waste and maximize value. To do this, lean UX design completely ignores deliverables, focusing instead on generating immediate feedback to make small and continuous changes to the product.

Jeff Gothelf, author of Lean UX: Applying Lean Principles to Improve User Experience, sums up lean UX nicely:

“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative…