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How to increase conversion by looking at your e-commerce customer experience as a Hero’s Journey
The amazing benefits of aligning each step in your e-commerce website customer journey to this time-tested story structure
The Hero’s Journey is arguably the most well-known story structure used today in movies, television, fiction, and even presentations and speeches.
It speaks deeply to how we make decisions as human beings, and it translates lessons, life skills, and new experiences to us in a way that we can understand without having to experience them ourselves.
Simply put, the Hero’s Journey, mirrors the human experience, and as it does, we see ourselves mirrored through it.
So how can something so… fluffy, and ephemeral, help us to improve the conversion rate on our e-commerce website?
Simple.
Our experiences are stories as we live them. Our decisions follow the steps of a Hero’s Journey, no matter how difficult or trivial they are.
So therefore it follows, that the experience of purchasing something on your website would also follow the same pattern.
And guess what.
