How to leverage storytelling to engage audiences with empathy quickly

What a book on five minute stories taught me about communicating empathy

Kai Wong
UX Collective
Published in
8 min readOct 31, 2023

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A man sitting behind a clock, squatting down. The rest of the audience is leaning forward and listening, as if they’re engaged with everything the person says.
Art by midjourney

When I had five minutes to present my user research to the whole organization in a town hall, I told my user's story.

This experience allowed me to understand that a core UX skill, empathy, is directly

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