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How to pitch user research if your organization seems reluctant
How to get buy-in for user research when budgets are tight
I recently got my organization to approve a proposal called "Future state testing," which was just basic user testing with a fancy name.
It wasn't as though they opposed doing user research, but it suddenly became a much higher priority by re-packaging it and changing how I presented its value.
Very few organizations will outright refuse to do user research, but often, it gets pushed to a very low priority. Unfortunately, in an age of tight UX budgets, this may mean that user research gets ignored entirely.
So whether you re-package it with a cool name or showcase its' value through mitigating loss, these are three ways to help persuade your team to support user research.
Here's why it can start with naming.
"User Research" can be a loaded term for some audiences
As a Junior Designer, I always insisted on using the correct terminology, which caused friction in getting research approved.
However, I've become more flexible with terminology as I've grown more experienced, especially regarding stakeholder buy-in. Whether I need to…
