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How to recruit users with no budget

Addressing the other half of user research.

Kai Wong
UX Collective
Photo by Freshh Connection on Unsplash

Moen, the faucet and showerhead company, was stuck. They realized that they didn’t know much about how people shower or what they look for in a showerhead, and so they partnered with another company, Qualidata, to recruit users to figure this out.

The problem was: showers were a private activity for most people. If they asked people what they were looking for in a normal interview, they might have gotten an idealized experience rather than actual user needs.

So Qualidata came up with an ingenious solution. They recruited a group of users who didn’t mind making this private experience public: nudists.

With participant’s permission, they installed cameras in their showers to watch what problems arose when showering. With that data, Moen designed one of the best-selling showerheads, the Revolution, that won many awards.

User research is not the only place where unique challenges can sometimes arise: recruiting users can often yield challenges that require serious consideration.

So how do you do it?

The importance of smart user recruitment

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