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How to reduce subscription churn: a case study of Grind coffee
A 10/10 example of knowing your audience and meeting their needs.
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I love coffee. I drink one in the morning with our little Nespresso machine and one decaf shot in the afternoon.
However, I was shocked when I learned that 29,000 single-use coffee pods end up in landfill every single minute. Every. Minute.
That’s ~14,000 whilst you read those two sentences.
So, that’s what led me to Grind coffee. Their London-based pod subscription sends me 3 types of pods each fortnight and (once you’ve used them) the pods will fully decompose within 180 days (26 weeks) in your back garden.
Eco, local and convenient, ticks all my boxes *taps subscribe*.
I was loving Grind. I’ve been a customer since Sept 2022. That was until my partner decided to buy 6 months worth of coffee pods from a competitor: Roar Gill.
Why? Because he saw a discount, wants to try something new and liked the colourful packaging.
No comment.
Fast forward a week later, I get my fortnightly Grind delivery email
We’re getting ready to send your…
