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How to select appropriate UX Research methods
Know Your Options and When to Use Them.
While you may associate UX Research with usability testing, the field has a much wider array of methods to offer. When conducting research, you need to determine what you want to learn — how do we achieve product-market fit? Why aren’t we seeing high adoption in certain user groups? Which features should we build next? What should the features look like and why? From there, you can decide which methods fit best. While it’s easy to fall into a rhythm of using the same tried and true methods, challenge yourself to diversify your approach in order to uncover richer and more robust insights.
Should you use quantitative or qualitative methods?
Quantitative and qualitative methods have different applications, and they each have inherent strengths and weaknesses. Quantitative methods answer “what”, while qualitative methods answer “why” or “how”. Quantitative methods require large sample sizes, offer fixed choices, and border on data science and statistics, while qualitative methods generalize from smaller samples, are more open-ended, and border on psychology and anthropology.
