How to synthesize research data

Making sense of feedback.

Meghan Wenzel
UX Collective
Published in
5 min readMay 28, 2020

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Photo by Maurício Mascaro

YYou’ve collected research feedback — now you need to make sense of it. You met with stakeholders to determine the research scope and goals, you designed a research plan, you ran research sessions, and you took great notes. Now you need to synthesize the data in order to uncover new insights, but you’re not sure where to start…

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UX Researcher and Strategist — “It’s not the story you tell that matters, but the one others remember and repeat”