Transcending gender identity in user personas

Open up to broader societal definitions of persons.

Details of a persona rendering. (Travel icon by Nikita Kozin from the Noun Project.)

User personas, used in UX, scripts, and stories in general, thrive on personal, distinctive details. The person’s attributes, goals, pain points, and personality are weighed heavily towards actual data research conforming to a brand’s offering or story’s narrative. The more we know about our user, the…