How Trump’s official website misleads the user at every turn

A look inside the heart of his digital reelection strategy.

Scott Greer
UX Collective
Published in
4 min readAug 10, 2020

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Image courtesy of author.

Whenever you encounter a feature online intended to deceive or trick the end user, this is known as a dark pattern. It might be a button you can’t avoid, an intentionally hidden feature, a “limited time” discount with no end date. The sky is the limit and…

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Nashville-based marketer + writer + photographer. Father of two. Sharing thoughts on tech, creativity, parenting and life.