How Uber uses psychology to perfect their customer experience

Uber tackles their biggest pain points with science.

Photo by Fabian Albert on Unsplash

I think Uber is just very different; there’s no model to copy.

- Travis Kalanick, Co-founder of Uber

Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many.

The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers.

So what are the most significant issues customers have with Uber? And how has Uber used science to fix them?

Prefer to watch? Check out the video case study:

Uber customers’ biggest pain point — the wait

Imagine you’re out at 2 am on a winter night, waiting for your Uber while shivering on the side of a dark street in a new town. Or you’re late for an important…