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How the 3-act storytelling structure can lead to better products
An overview of the three-act structure, and how we can use it as a framework to understanding how behavioral changes manifest in our users, and how to genuinely affect change.
In the fast-paced world we live in, new products, businesses, ideas, and products are thrown at us every single day. It is rare that they stick around for any period of time before they are usurped by the next thing. Every time anyone strives to improve, fix, or perfect the metaphorical horse and carriage, someone else comes along with a motorcar to replace it, rendering it obsolete.
So how can we create products that have true staying power? Products that worm their way into the hearts and souls of our users. Our aim as designers and creatives is often to be the ones creating that car, not fixing the horse and carriage. To be the people bringing change, creating that impact, launching the next great product, app, or service that will change the world. But how do we design something that truly can make a difference to our users?
Agile, sprint methodology, and design thinking are all tools that help us organize and prioritize work in our day to day lives, but what if there was another way to…
