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How video highlight reels make stakeholders get ‘the feels’

An argument on why clipping highlight reels as a UX Researcher is the best empathy building method

Kristopher Saber
UX Collective
5 min readFeb 26, 2019

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A picture is worth a thousand words. A video is thousands of pictures in the form of frames (usually around 60 frames per second or more). So that means a video is worth millions of words.

As a UX Researcher (or UX’er in general), your goal is to add value to a business in the form of actionable recommendations. These recommendations are usually derived from user studies. The weight of your recommendations are tied to how it will affect the user’s experience of the product/service, which is surmised based on how you interpret the data.

But oftentimes what happens, is that you’ll be faced with skeptical stakeholders. Not everyone at your research presentation is going to automatically be onboard with your recommendations. There will inevitably be pushback, in one form or another, especially if the stakeholders aren’t totally sold on UX. More-so than that, they have their own priorities that they perceive are more important.

So not only is it your responsibility to design methodologically sound studies to gather insights from, now it’s on your shoulders to sell UX to the company and evangelize the user…

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Published in UX Collective

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Written by Kristopher Saber

Senior UX Researcher. My opinion is my own, and does not reflect the business that I'm employed to.

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