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How we used the Design System Attributes Framework to set our mission, vision, and principles
You need to know where you want to go before figuring out how to get there
I believe in ambition. And when I say ambition, I mean the most basic definition of the word: A strong desire to do or achieve something. More importantly, I believe in shared ambition. It is through shared ambition the truly amazing feats are accomplished.
In the realm of product development, you won’t go far without shared ambition. It is the fuel that keeps the engine running, the momentum that keeps the body moving, and the dexterity that keeps the mind focused on the way ahead.
You might know them as mission and vision, guiding principles, and core values. To me, that’s just a way to describe and structure one thing:
Our shared ambition.
When I recently joined a design system team, the product (and the team) lacked a proper long-term vision. The original mission was simply to create ”a multibrand design system for our marketplaces across web and mobile (iOS, Android).” Approximately one year after that mission was defined, it had already been achieved. So what now?
