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If design is so important, how do you know when a company invests in design?

Christie Tang
UX Collective
Published in
8 min readApr 13, 2022
Abstract design of a pyramid

At this point, I shouldn’t need to spend too much time explaining why design is so important, so I’ll be fast. It’s the only thing that your consumers, users, clients, and B-to-B partners can see. And what’s that beautiful idiom that people say all the time? “A picture is worth a thousand words,” or the one that goes like “everyone is a designer,” or just the idea that people can be so swayed by what they see. I didn’t even get to the functionality part like the user experience, but just from pure visuals, people are already making assumptions about your product just from looking at your site. You know it’s like that moment when someone tells you, “Check out this new company at ‘www.ctang.co.’” The SECOND you see that landing page, without even scrolling, you have made your assumptions. Does it look good? Then it must be legit. Does it look kind of jank? Then the company must be unfunded, and kind of jank.

Ok, but if they pay well then who cares?

If you’re a designer, you’re going to want to join a company that puts design first. It means you’ll get more say in the product and get to do more strategy and visionary work. At an engineering-driven company, you might be minimized to just “making things pretty,” or mocking up simple flows. Or you might be stuck…

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Christie Tang

Product Designer at Meta. Jury at Awwwards. eSports enthusiast. Bonafide nerd. Ketogenic foodie. Sarcastic and crass INTJ. Design casually explained.

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