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I’m a designer at LinkedIn. Here are 4 tips to attract more recruiters

Published in

UX Collective

7 min readDec 9, 2022

Understand how recruiters source candidates on LinkedIn and how to optimize your profile to improve your chances of being found

Last month nearly 60,000 employees in tech were let go (Visual Capitalist). Economic headwinds, a change in leadership (hello Twitter and Elon Musk), and pandemic-fueled hiring sprees are cited as a few of the varied drivers (Q.ai. November 2022. Waves Of Tech Layoffs — Which Tech Companies Are Cutting Their Workforce And Why? Forbes).

Stacked bar chart of layoffs in 2022. Source: Visual Capitalist — Source: Visual Capitalist

If you are one of the many people impacted, you’re likely looking for your next play. The good news is that companies are still hiring, it’s just a matter of identifying and landing the right position (Estrada, Sheryl. December 2022. These 10 employers are still hiring tech and finance talent like crazy. Forbes).

Your job search should include a push and pull strategy, where you actively reach out to people at companies you’re interested in, and one where recruiters and hiring managers come to you. This article will help your pull strategy; I’m going to show you how to optimize your LinkedIn profile to attract recruiters and hiring managers.

Background

Before we dive into actionable tips, it’s important to understand how LinkedIn works.

In my experience, I would like to attract fewer recruiters, the ones that actually read my profile and don't send me random emails for positions totally unrelated to my skills or location.

Here's a former job hunter's take:

https://medium.com/user-expe…

Very interesting and well-detailed article.

Would be useful to have a similar article for recruiters so they can understand how important is to read first about the profile and then contact them avoiding spamming them.

Thank you for this article Katie. I especially liked the insight about using the about section to tie work history to where you want to go. Would love to hear more about being a 'career shifter' (or maybe you have additional articles on it already, will explore)

Thank you again!