Insider.in : Redesigning using design research
What users really need right now is a “Sense of Belonging”- i.e. best given via communities based on user feedbacks and interviews.
Overview
We are active users of Insider.in and as UX designers, we always thought that there are few things that can make the already great experience even more better. So we challenged ourselves and took on redesigning “Insider.in”.
Redesigning is an exercise in staying true to the product, yet trying to improve the user experience.
And, being an active user of their platform, it would be great if we can add some value to it!
About insider.in :
Insider is a platform that helps you discover and buy the best in events, travel and food in your city. We strive to curate experiences that are worth your time and money, possibly something you have never tried before.
Our role
We conducted user research using methods such as interviews, video calls and participatory designs in order to address both user behaviour and attitudes.
Design Process
We started the process by
- First we went to the potential users (who regularly use Insider.in/prospective users of Insider.in)
- Then we did the user interview and these were all the points that we considered for the process
-Then based on the above factors we made the user personas and mapped out the user journey
User personas
It can be seen from the user personas that different users have different needs and we could also see from the findings that users have affinity/liking towards at least one mutual category, there by giving more evidence that communities will form and work by itself very well. So accordingly we mapped out their needs,goals and journey.
Mapping user’s needs and goals
Detailed mobile view after adding “Community” section
Conclusion
One of the core issue that we figured out after doing user research and going through all the design process is that: It can be better if it provides a “sense of belonging” to its users. Like, people just come to look for events (or mostly discover through social media), book it and then close it.
Of course, it’s solving the purpose very well but if there was something which could have done it’s users to come again and again for their common interest, then it would have increased the retention rate drastically and gave upper edge over other event platforms.
After, giving a in-depth study, numerous User interviews and going through all the design process, we came to the conclusion that, a “Community” section will be a great addition to it.
Notes :
— Thanks for reading ❤ This case study was done by paras arya and Shivam Dewan. I would love to hear your thoughts and ideas. If you want to chat about UX/UI design, or just want to say hello, feel free to reach out at theduokids.design@gmail.com
or check out my work here : theduokids.design
— Overall, insider is an amazing experience and definitely one of the best ways to book events. We don’t represent insider.in in any way. We enjoy talking to people, learning about their problems, and making their lives better through design.
