Is design your love or addiction?
Obsess over process, not outcomes.
Published in
3 min readNov 8, 2021
As the field of design matures, the weight of responsibility we get from having a “seat at the table” means more pressure to measure the success of design. More metrics, more validation, more proven design outcomes.
But the problem with creative work — truly innovative work — is that we can’t guarantee an outcome. That…