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How Figma converts users from freemium to premium
Analyzing Figma’s latest monetization strategy
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After over five years on Figma, I saw my first monetisation prompt last week.
There I was creating a Figjam board with some paywall inspo when I noticed a little free-text module crop up:
This is your last free file
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This is the first time — that I’ve noticed — I’ve been asked to upgrade.
And once I saw this, I started to see it everywhere.
In the sidebar. In the top navigation. Inside and outside my files.
I thought:
Why now? And why so much?
So, curious as I am, I decided to grab some screenshots and take a closer look.
In the next 2000 words, we’ll have a look at how Figma uses various entry points, UI prompts, payment flows and product-led growth to help convert user from free to paid.
And, by the end I’ll explain why I still haven’t ended up paying for it after using is for 5 years free.