It’s not just you, shopping at Apple is really complicated
Apple’s online store demonstrates how complicated the shopping experience and product lines have become.
Published in
10 min readOct 27, 2020
When it comes to the retail experience, Apple has risen the standard. They place a huge emphasis on employee knowledge so they are able to comfortably and confidently talk to customers. I know from experience that Apple cares about its employees and customers, and they want the customer experience to be the best one possible.