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Member-only story
It’s time for design to think less and feel more
By embracing sensitivity over logic, designers can learn from old masters and create new solutions that reconnect to us being humans.
A message gets lost in an overload of senses
The sound of chatter filled the room as old acquaintances meet each other again. It didn’t matter who they were, because it was the familiar faces that knew each other over the years. The other noises, such as the clanking of cutlery and the occasional clink of wine glasses as waiters pour a never ending supply of alcohol.
Just then, I could hear the distinct knocking of the top of a microphone, which usually signals the sound of someone speaking. As it turns out, there was a fireside chat happening while everyone was merrymaking in the same ballroom. Three distinguished guests were up on stage: one was a senior parliament member, one was a very notable designer, and the last was the president of the organisation that ran the event.
The topic that was presented to them was on how design could present itself as an answer to…