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Learn leadership from Elon Musk

The antagonistic billionaire is the pinnacle of terrible leadership. Become a better leader by doing the opposite of Elon Musk.

Ryan Ford
UX Collective
Published in
7 min readJan 27, 2025

A stylish Tesla Roadster sits on a display pedestal, covered by the title “Learn Leadership from Elon Musk (and George Costanza).”
An edited photo of a Tesla, original photo by Anthony A on Unsplash

On May 19, 1994, an iconic Seinfeld episode aired entitled “The Opposite.” In it, the show’s indisputably best character, George Costanza, has a revelation: every instinct he’s ever had has led him to failure. So, he decides to try something radical — he does the opposite. As the episode unfolds, this counterintuitive strategy works like magic: George gets the girl, lands his dream job, and moves into his dream apartment.

Fast forward to 2008. Elon Musk, already a board member of Tesla, ascends to the CEO role, cementing his place in history as the leader of a company that would revolutionize the auto industry. Over the years, his list of leadership titles has grown to include CEO of SpaceX, Neuralink, and X (formerly Twitter), Chairman of SolarCity (now absorbed into Tesla), head of The Boring Company, and even self-appointed problem-solver-in-chief for the world’s biggest challenges through “The Department of Government Efficiency.

Musk is a busy man. And there’s no denying Musk is three things: a remarkable business success, a prolific executive, and — let’s be honest — a terrible leader.

For all the glowing headlines about Musk’s vision and wealth, there’s an equally loud chorus of stories that paint a different picture. Accusations of racism, discrimination, sexual harassment, public humiliation, toxic workplaces, and, most recently, a nazi salute have made headlines time and again. It’s no wonder his companies experience a persistent brain drain. While some brush these off as misunderstandings or quirks attributed to his self-diagnosed Asperger’s, the sheer frequency of problematic incidents suggests a much deeper issue.

Millions of people idolize Musk as a blueprint for success, though objectively his outward displays of success mask a different truth: he’d be nobody without a wealth of talented employees behind him—employees he continues to let down and abuse. So here’s a better idea: instead of mimicking Musk, let’s pull a George Costanza. Let’s do “The Opposite.” By examining Musk’s leadership failures, we can extract a guide for how to lead well —…

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Written by Ryan Ford

Designer, Design Leader, Advisor & Mentor. Helped build Chime, Crunchyroll, Deviantart, and more internet treasures.

Responses (14)

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And last but not least, don't be a F-ing nazi... who would have thought one has to remind that to a person with such power and wealth...

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Musk's success reflects Nassim Nicholas Taleb's insights in the book "Fooled by Randomness" - we often mistake luck for skill. While Musk’s wealth suggest leadership magic, his achievements owe more to fortunate circumstances than to pure talent…

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Rejecting toxic leadership instincts and choosing trust, empathy, and stability over ego and chaos is such a powerful reminder that true success lies in uplifting the team, not just the leader.

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