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How Black Swans Can Save Innovation in a Data-Driven World

Maximilian Speicher
UX Collective
Published in
22 min readAug 9, 2022

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The silhouette of a black swan swimming the middle of a lake, head bent downward, almost touching the water.
Photo by Photoholgic on Unsplash

TL;DR: Data-driven design is a proven success factor that more and more digital businesses embrace. At the same time, academics and practitioners alike warn that when virtually everything must be tested and proven with numbers, that can stifle creativity and innovation. This article argues that

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A designer who writes about leadership, strategy, & anything UX • Doctor of Computer Science • formerly University of Michigan • maxspeicher.com/newsletter