Member-only story
Lyft redesign — a UX case study
I went to a Design Guru Summit workshop on May 17th. At the workshop, Frank Yoo, Lyft’s head of UX and product design at Lyft, talked about the Lyft re-design. I learned useful design insights from his presentation and I wanted to share some takeaways with my design team at work. On May 26th, I met Vicki Tan, Lyft’s product designer, at Tech in Motion + Verizon Present: Data and Design Tech Talk. She generously shared how their design team did A/B testing, and answered a few questions I had regarding their UX challenges. In order to better support my takeaways presentation, I did extra homework by researching more about the re-design online, and then creating a case study.
Workshop Notes
1. Lyft 4 year Overview
Year 1: Market Fit
Year 2: Unlocking Supply
Year 3: Growth — Growth levers, new regions, marketing (data numbers)
Year 4: Case Study — Redesign Lyft
2. Lyft Redesign Goals
• Scale for the future
• Provide better context
• Improve ergonomics and discoverability
3. Lyft Design Principles
• Nail the basics — Clear choice and context
• Build confidence — Consistency and transparent
• Be unique — Own-able and delightful
1–3 are notes I took from Frank Yoo’s presentation at the Design Gurus Summit workshop.
Maslow’s Hierarchy of Needs
Lyft used this concept to define their design principles in a Pyramid shape. I was fascinated by how Lyft integrated psychology to define the principles order of importance.
As a designer, I often run into situations where people have different ideas about design decisions; it can be tough to judge without any design principles. Therefore, with the…
