Member-only story
Creating magic with logical thinking
Logic focuses on problems, while Magic focuses on opportunities
Magic ≒ Creativity ≠ Irrationality
We are constantly faced with the challenge of solving complex problems in creative ways. While it may seem like magic and logic are opposing forces, they can often work together in design, where creative thinking and strategic actions can create truly transformative and magical experiences.
Magic and creativity are often used interchangeably because they involve creating something new and original, whether a product, idea, or experience. Magic is the ability to create something that seems extraordinary or miraculous, while creativity is the ability to generate new and original ideas. Both creativity and magic require originality, imagination, and the ability to think outside the box.
It is important to note that creativity is not the same as irrationality, although they are often conflated. Irrationality is the absence of reason or logic, while creativity often requires logical thinking to create universally welcomed and scalable ideas. For example, GenAI is often perceived as magical and creative due to its ability to swiftly create things without requiring specific skills. However, this magic can only occur through a user’s numerous logical prompts on the front end with a system rapidly connecting numerous logical principles and a collection of creative activities from history.
Logic focuses on problems, while Magic focuses on opportunities
When it comes to tackling challenges and achieving success, two different mindsets constantly play together: Logic and Magic. While both are important, they approach problems from different perspectives. Logic focuses on problems and how to solve them, while magic focuses on opportunities and how to create them. Logic is useful for understanding ill-defined problems to find patterns, and magic is useful for generating north-star ideas and exploring possibilities.
Whether you choose to focus on a problem or an opportunity, we will need to start by putting our efforts into understanding the context we are in. To solve some of the pain points of complex human beings — who…
