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Creating magic with logical thinking

Logic focuses on problems, while Magic focuses on opportunities

June Kang
UX Collective
6 min readJul 10, 2023

The dreamlike, surreal, and twisted reality of logic and magic communicating with each other. Generated by Adobe Firefly
Dreamlike, surreal, and twisted reality of logic and magic communicating with each other. Generated by Adobe Firefly

Magic ≒ Creativity ≠ Irrationality

We are constantly faced with the challenge of solving complex problems in creative ways. While it may seem like magic and logic are opposing forces, they can often work together in design, where creative thinking and strategic actions can create truly transformative and magical experiences.

Magic and creativity are often used interchangeably because they involve creating something new and original, whether a product, idea, or experience. Magic is the ability to create something that seems extraordinary or miraculous, while creativity is the ability to generate new and original ideas. Both creativity and magic require originality, imagination, and the ability to think outside the box.

It is important to note that creativity is not the same as irrationality, although they are often conflated. Irrationality is the absence of reason or logic, while creativity often requires logical thinking to create universally welcomed and scalable ideas. For example, GenAI is often perceived as magical and creative due to its ability to swiftly create things without requiring specific skills. However, this magic can only occur through a user’s numerous logical…

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Written by June Kang

A Dreamer with a Problem-Solving Mindset: Product Designer, Faculty, Mentor, & Children’s Book Author based in New York. juneish.com

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Good, keep it up 👍

👍👍