Major behavioral theories, explained

Behavioral theories explain why the behavior occurs, how to achieve and maintain it.

We will review 5 theories most relevant to the experience design:

1. Transtheoretical model
2. Theory of planned behavior (based on the theory of reasoned action)
3. MINDSPACE approach
4. Fogg model
5. Hook model (similar to the model of Charles Duhigg described in his book “The Power of Habit” and also to the…