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Making product quality a team sport

Two intentional rituals to deliver “quality of life” improvements in the product experience

Aletheia Delivre
UX Collective
Published in
10 min readDec 31, 2024

Lego blocks forming the various parts of a product experience

There’s a popular saying in product development circles: “don’t ship the org chart.”

The notion stems from Conway’s Law, which purports that the structure of software inevitably ends up mirroring the structure of the organization that built it.

Comic of a person reflecting on Conway’s law
Comedic reflections on Conway’s law

And yet it happens all the time. Your product grows and scales. Your teams evolve. Your workflows separate. Product quality wanes. Soon, your product looks and feels like it’s being designed by 27 different squads, instead of a team of teams.

Our products are a reflection of our team and org processes.

Speaking on a more meta level, Moshe Feldenkrais, a Ukrainian-Israeli physicist and engineer, said something profound:

“Life is a process. Improve the quality of the process and you improve the quality of life itself.”

You could argue the same is true for product. Improve your org’s process, improve your quality of your product.

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Written by Aletheia Delivre

Design and Product Operations Leader @ Zapier.

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