Managing corporate innovation

Balancing structure and flexibility to build a successful corporate innovation portfolio

Etienne Yuan
UX Collective
Published in
9 min readSep 7, 2021

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A reproduction of a pre-columbian map by Martin Behaim. There is an ocean between Europe and India. America is missing, as it had not yet been discovered.
Martin Behaim’s 1492 Ocean Map — Wikimedia Commons

Working as a corporate innovation consultant, I am constantly confronted with the tension resulting from having to balance structure and flexibility. When innovating, surely, the more flexibility, and the bigger the canvas, the more freedom, the better, right?

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