Margaret Calvert’s radical road signs

The historical context that influenced the United Kingdom’s beautifully eccentric road signs

Published in

UX Collective

9 min readNov 28, 2023

Six road signs: 1. Cow (white triangle with a red border 2. Men at work (black logoform man digging; white triangle with a red border 3. Speed limit 50 miles per hour (White circle with a red border) 4. School (two children crossing; triangle with a red border) 5. Caution: Wildlife (Stag with anglers; white triangle with a red border) 6. This way (Blue circle with a white arrow) — British road signs designed by Margaret Calvert

It is near impossible to drive in the United Kingdom and not encounter Margaret Calvert’s work. The signage is neat and spartan but extremely beautiful. The signs blend into the background of the city and the country, and one almost fails to…

Margaret Calvert’s radical road signs

The historical context that influenced the United Kingdom’s beautifully eccentric road signs

Written by Neel Dozome