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Measuring experiences, not product use
We’ve seen it now many times. The right UX metrics can be powerfully influential for UX leaders.
Armed with the right metrics, UX leaders can vividly demonstrate the immense value of a well-crafted user experience. Executives and senior stakeholders — those who approve budgets and set delivery deadlines — start setting high-level corporate objectives around improving those metrics, making it more likely they’ll approve bigger budgets and set more accommodating deadlines.
UX leaders use these metrics and goals to inspire their development and product team peers to prioritize UX, pushing off their strong desire to rush something into delivery before it’s ready. Everyone focuses on delivering great experiences for customers and users.
Great metrics are crucial to aligning everyone on the goals of what better user experiences can bring: the improvement in the lives of your users and customers.
What happens without the right UX metrics?
We’ve also seen, far too often, that most UX leaders don’t pick the right metrics. They neglect to pick metrics that are inspirational. Instead, they gravitate toward metrics whose only redeeming quality is that they’re simple to measure.
