Media overload is causing design “generification”

Why does everything look the same?

A bland couch in a stark living room | MidJourney

The notion that contemporary design is becoming generic, homogeneous, and just plain boring is not a revelation. Numerous designers, including myself, have extensively discussed this topic. However, it remains uncertain whether anyone has truly unraveled the definitive reasons behind this phenomenon, or if it is simply a matter of perception.

There are numerous explanations for why many believe design has become bland:

1. Globalization: The internet has made design accessible worldwide, leading to the sharing of design styles.
2. Corporate Branding: Some companies opt for safe designs to avoid controversy, resulting in similar designs.
3. Lack of Creativity: Hesitation to take creative risks leads to uninspired design.
4. Design by Committee: In larger organizations, designs aim to please everyone, risking originality.
5. Social Media Pressure: The pursuit of viral content can sacrifice uniqueness.
6. Educational Influence: Design education can favor specific styles, leading to homogeneity among new designers.
7. Copy-Paste Culture: Easy copying can stifle diversity and originality in design.